What is SEO and How to do it?

 

SEO comes from the initials of the English words “Search Engine Optimization”. In Turkish, it is “Search Engine Optimization”. SEO ensures that the services offered or products sold by a website are found by search engines. SEO is a collection of practices that allows your content and/or products to be found free of charge by search engines and therefore allows you to make a profit. All SEO practices allow you to be found free of charge by search engines and therefore promote your business, sell your products, etc.

If you want to get SEO training at universities, such trainings are usually offered in relevant departments and programs. Here are some areas where you can get SEO training:

  1. Computer Engineering: You can study search engine optimization and web development with related courses and projects.
  2. Information Systems: This department provides students with knowledge in web design, content management and digital marketing such as SEO .
  3. Communication and Media: Communication and media departments may offer courses and certificate programs focusing on digital marketing and SEO.
  4. Business and Marketing: Business and marketing majors can take courses on digital marketing strategies and SEO .
  5. Internet and Digital Marketing: Some universities have departments and programs that focus specifically on digital marketing and SEO.

You can also get SEO training from sources outside the university. You can gain knowledge and experience through online training platforms, certificate programs and workshops and seminars organized by industry professionals. Such trainings can help you adapt to business life faster and increase your chances of a career in SEO .

In the new period, you may find the Linkedin platform indispensable, where Turkish education and content has become widespread.

What is SEO
what is seo and how to do it

İçerik

How to do SEO?

The goal with SEO is for a website to reach its target audience. In this work, everything starts with analysis and planning. There should also be a timetable for the implementation of this plan. SEO tasks that need to be done based on SEO analysis are created. The aim is to achieve the predetermined SEO goalsin the shortest and most permanent way. In this way, the website reaches the target audience it deserves with free traffic. Other paid traffic sources(Google ADS, META Ads, Linkedin ADS, etc.) are the best helpers of SEO.

With this, the SEO strategy is different in every SEO study. The SEO requirements of each website differ. After determining the appropriate strategy for the website, the necessary SEO tasks are started. These SEO tasks and the list of tools that can be utilized vary. In the meantime, here are the 11 essential components of an SEO effort.

  1. Budget
  2. Site architecture
  3. Site coding
  4. Site speed
  5. User experience
  6. Google ADS
  7. Social media advertising
  8. Social media use
  9. Content and continuity
  10. Remarketing
  11. SEO

Let’s talk a little bit about the 11 components of SEO. We are ringing the ears of SEO expert Ayhan Karaman, the representative and advocate of this idea.

Budget

The word “Budget” for SEO is a term often used in digital marketing strategies. This term refers to the amount of money set aside for a specific period of time.

The budget for SEO is usually used for efforts to rank the website higher in organic search results. These studies keyword research may include different techniques such as content optimization, backlink building .

When creating an SEO budget, factors such as the company’s budget limitations, the competition of the targeted keywords, the priorities and goals of the business are taken into consideration. SEO budget refers to the amount of money a company spends to improve its online presence and reach its target audiences as part of its digital marketing strategy.

Let’s make an SEO budget calculation together with you. Now consider a company. Let it be a small-scale business that allocates 6000 ₺ per month for SEO agency spending and 15000 ₺ per month for advertising expenses. With a total digital marketing expense of 21000 ₺ per month, where did this small-scale business spend its budget?

All SEO is spent on process management. This may also include content studies.

Google spent it on ADS,

Social media spent on advertising

This company spent 21000 x 3 = 63000 ₺ on digital marketing channel in 3 months. The work that should take at least 3 months will provide him with this budget. 3.5, 10 times the amount of money he paid A professional SEO agency thanks to

So, if we are wondering how this will happen, let’s take a look at the issue.

With the SEO expert payment of 6000 ₺ per month, in 3 months (18000 ₺ in total) the website comes to the best place it can be on the internet in the optimal (meaning the best of the possibility). This happens thanks to the organic SEO and ad management work that the website SEO officer has to do. For example, this site (Mimoza Bilişim) receives an average of 100 targeted traffic per month (as of October 10, 2023). This is targeted traffic;

*Professional SEO agency

*SEO compatible article example

*Freelance SEO specialist

*Web design SEO services

*SEO agency

*Professional SEO service

et al. on keywords. If I was doing SEO work for myself, I would pay myself 4000 ₺ a month for the organic side. This 100 incoming traffic returns to me as an average of 3 customers per month. (from the organic side) These 3 customers will pay me 6000 ₺ a month. That means an income of 18000 ₺. So if I pay myself 4000 ₺ a month, I will earn 14000 ₺ from the organic side.

It can be shown in the table as follows: (Thanks to Google Bard for help in drawing the table)

PencilAmount
Organic Traffic100
Average Return3
Average Customer Revenue (monthly)6000
Total Organic Revenue (from 3 conversions)18000
Paying Yourself (As an example – I didn’t pay myself money, but I spent time)4000
Net Organic Income (18000 minus (-) 4000 =)14000

If I pay myself 2000 ₺ for advertising work; For a maximum of 10 projects that I can run from my advertising work (3 of which I obtained from the organic side.) 7 customers can earn me 42000 ₺. For this, I spend a minimum of 4500 ₺ per month and a maximum of 14000 ₺ per month on advertising. On average, I spend 9250 ₺ on advertising. If I assume that I pay myself (for example) 2000 ₺ a month for advertising, I get an average income of 42000 ₺ with an average expense of 11250 ₺. On average, I earn 30750 ₺ income from my advertising work and 14000 ₺ income from the organic side. In total, with a capital of 15 to 20 thousand ₺ per month, I will have a net profit (not turnover) of 40000 to 45000 ₺.

Category.MinimumMaximumAverage
Ad Spend (Google ADS)4.500 TL14.000 TL9.250 TL
Self Payment (as an example)2.000 TL2.000 TL2.000 TL
Total Expenses (sum of self-pay and advertising spend)6.500 TL16.000 TL11.250 TL
Income 30.750 TL42.000 TL42.000 TL
Net Profit24.250 TL26.000 TL30.750 TL
I encounter an average picture like this. With the gain on the organic side, I have a net profit of 14000 + 30750 = 44.750 ₺.

In short, no business can be started without capital. (So Budget is the first step for SEO work).

Site Architecture

What is SEO?
Web site architecture

Site architecture is about how the pages of a website are organized and how visitors can navigate between them. Site architecture for SEO (Search Engine Optimization) is the organization and configuration of your website in a way that helps search engines crawl, index and rank your content.

In short, site architecture for SEO includes the following elements:

(More details are discussed in the following sections).

  1. URL structure: Clear and logical URLs help both users and search engines understand the content.
  2. Internal links Well-organized internal links allow users to easily navigate your site and help search engines find your pages.
  3. Sitemap: An XML sitemap helps search engines find and index all pages of your site.
  4. Navigation A simple and intuitive navigation menu keeps users on your site longer and gives search engines information about the structure of your site.
  5. Hierarchy: Organize your website content in a logical hierarchy so that search engines and users can more easily find important pages and topics.
  6. Mobile compatibility: A mobile-optimized site performs better in mobile search rankings.
  7. Page speed: Fast-loading pages improve user experience and have a positive impact on search engine rankings.

By considering each of these elements, you can help your website perform better in search engines and help visitors easily find and consume your content.

Site Coding

What is SEO?
Site coding

Site coding for SEO means editing and optimizing your website’s code (HTML, CSS, JavaScript, etc.) in line with search engine optimization (SEO) goals. This not only helps search engines understand and index your site correctly, but also improves the user experience and positively impacts your site’s search engine ranking.

Site coding for SEO can include:

  1. Optimizing meta tags: Proper and effective use of meta tags such as title tags, meta descriptions and keyword tags provide search engines with important information about the content of the page.
  2. Use of heading tags: Heading tags such as H1, H2, H3 show the hierarchy and structuring of the content and highlight important keywords for search engines.
  3. Schema markup: Schema markup (or structured data) allows search engines to better understand your site’s content and show specialized results such as rich snippets.
  4. Optimizing HTML and CSS code: Clean and organized code helps search engines crawl your site faster and more efficiently. Removing unnecessary codes and spaces can also improve page loading speed.
  5. Mobile-friendly coding: Mobile-friendly coding improves your site’s mobile search rankings and provides a better experience for mobile users.
  6. Optimize the use of JavaScript and AJAX: Proper use of dynamic content and interactions can improve your site’s performance and user experience. However, since search engines have some limitations with JavaScript and AJAX, it is important to use them in an SEO-friendly way.
  7. Image optimization: You can improve page loading speed by reducing the size of images and using appropriate file formats. You can also help search engines understand image content by using appropriate alt texts and filenames for images.

By considering each of these factors and optimizing your code, you can help your website perform better in search engines and improve the overall user experience.

Site Speed

What is SEO
SEO and site speed relationship

Site speed refers to how quickly a website loads and pages respond to the user. Site speed is important for user experience, search engine optimization (SEO) and overall site success.

Site speed refers to

  1. Page load time: Shows how fast the entire content of the page loads. Fast-loading pages allow users to access information quickly and navigate the site more easily.
  2. First Contentful Paint (FCP): Shows how fast the first visual element of a page loads. A good FCP allows users to interact quickly on the page.
  3. Time to first interaction (Time to Interactive – TTI): Shows how quickly the page becomes usable and interactive. A good TTI allows users to interact without waiting on the page.
  4. Server response time: Shows how fast the web server responds to the user’s request. A fast server response time helps pages load faster and provides a good user experience.

The importance of site speed:

  1. User experience: A fast site gives users a better experience and helps them spend more time on the site and increase conversion rates.
  2. SEO: Site speed is used as a ranking factor by search engines. Fast loading sites rank higher in search engine results and attract more organic traffic.
  3. Conversion rates: Fast-loading sites allow users to shop and interact with services more easily. This helps to increase conversion rates and boost business revenues.

Measures to improve site speed:

  1. Optimizing images: By optimizing the size and format of images, you can reduce page load time.
  2. Using browser caching: By using browser caching effectively, you can make pages load faster for repeat users.
  3. Using a CDN (Content Delivery Network): By serving content from servers closer to the user, you can reduce page load time.
  4. Remove unnecessary JavaScript and CSS files: By removing unused or unnecessary JavaScript and CSS files, you can speed up page load time.
  5. Compressing page content: By compressing HTML, CSS and JavaScript files, you can reduce file sizes and improve page load time.
  6. Optimizing server response time: With server configuration and database optimization, you can speed up server response time and reduce page load time.
  7. As a result, site speed is an important factor for the success of websites. Good site speed enhances user experience, improves search engine rankings and increases conversion rates. Website owners and developers can meet the expectations of users and search engines by using the methods mentioned above to improve site speed.

What is User Experience in SEO?

What is SEO
What is SEO

User experience (UX) describes how effective, understandable and satisfying a visitor’s experience using your website is. SEO, search engine optimization, is a set of strategies and tactics that help websites achieve higher rankings in search engines. So how are these two concepts related?

In recent years, search engines, especially Google, have started to recognize user experience as an important part of the ranking algorithm. This means that a site can achieve high rankings not only with quality content, but also with a good user experience.

Some key elements to consider to ensure a good user experience:

  1. Page Load Speed: Loading your pages quickly can help users stay on your website longer and navigate through more pages. A slow-loading page can bore a visitor and cause them to leave your site.
  2. Mobile Compatibility: Today, many users view websites on mobile devices. It is therefore essential that your site displays and works well on mobile devices.
  3. Clear Navigation: Users should be able to easily access the information they are looking for. A clear and understandable menu structure allows the user to navigate your site comfortably.
  4. Quality Content: Valuable and useful content that engages visitors can help users stay on your site longer and visit your site more often.
  5. Visual Design: An aesthetically pleasing website can attract visitors more easily. The harmony of colors, typography and visuals can positively affect the user experience.
  6. Interactivity: Features that allow you to interact with users (comments, polls, live chat, etc.) can increase their engagement with your site.

User experience in SEO reflects the goal of providing a positive experience not only for search engines, but also for your visitors. By optimizing both user experience and SEO, you have the potential to increase your website ranking and conversion rates.

The Effects of Google Ads and Search Engine Advertising on SEO and Digital Marketing

Search engine optimization (SEO) and search engine advertising (e.g. Google Ads) are key components of digital marketing. Although both methods are aimed at increasing online visibility, their working principles and effects are different. Understanding these differences allows businesses to better grasp how to effectively design their online marketing strategy.

  1. Instant Results vs. Long Term Investment: Google Ads and similar platforms instantly redirect traffic to the targeted page in exchange for an advertising budget. So, when you launch your campaigns, you can reach potential customers immediately. SEO is a longer-term strategy. It requires the right keywords, content quality and technical optimization, and the results of these investments often take time.
  2. Cost: Google Ads uses a cost-per-click (CPC) model, meaning that you pay a set fee for a user to click on your ad. There is usually an initial investment cost for SEO efforts, but as you gain organic rankings, you don’t pay a special “cost per click” for that traffic.
  3. Visibility With Google Ads, you can get instant visibility at the top. SEO is a more organic process and requires constant effort to achieve high rankings. However, SEO efforts can provide stable and continuous organic traffic in the long run.
  4. Reliability: Research shows that users generally trust organic search results more, especially if they rank higher. However, targeted ads can also have a positive impact on conversion rates.
  5. Integration In fact, Google Ads and SEO are not independent of each other. Data from advertising campaigns can be used to improve your SEO strategies. For example, you can analyze Google Ads data to see which keywords have higher conversion rates and adjust your SEO strategy accordingly.

Google Ads and SEO are two important pillars of an effective digital marketing strategy. Both are valuable in their own right, but when used together, they can have a synergistic effect in achieving both short and long-term goals. As Mimoza Bilişim Professional SEO Agency, we know the importance of using these two methods in an integrated way to provide both instant traffic and sustainable organic growth to our customers.

The Effects of Social Media Advertising on SEO and Digital Marketing

Social media is an integral part of today’s digital marketing world. Facebook, Instagram, Twitter, LinkedIn and other platforms enable brands to communicate directly with their target audience, increase brand awareness and optimize conversion rates. So, what is the impact of social media advertising on SEO?

  1. Traffic Increase: Social media advertising campaigns bring direct traffic to your site. More traffic can increase your site’s popularity and authority. This can help search engines see your site as a more valuable and reliable resource.
  2. Link Building: Content shared on social media can be cited by other sites and this can build backlinks for your site. Quality backlinks are critical for SEO and can positively impact your search engine rankings.
  3. Brand Awareness: Social media advertising is a quick way to increase your brand awareness. When more people recognize your brand, they are more likely to search for your brand or products in search engines. This can increase your search volume and organic traffic.
  4. User Interaction: Social media platforms allow brands to interact directly with their target audience. This engagement can increase brand loyalty and trust, which can positively impact conversion rates outside of SEO.
  5. Faster Content Distribution: When you publish a new blog post or product information, you can reach your target audience quickly with social media advertising. This allows your content to get noticed and spread faster.

Social media advertising and SEO are two different faces of digital marketing, but when used together they can create huge advantages for brands. Social media can complement SEO strategies and increase overall online visibility and engagement. Using both aspects of your digital marketing strategy in an integrated way can help you optimize both your short and long-term success.

Social Media Usage and Its Effects on SEO

Social media has become a part of almost everyone’s daily life. Facebook, Instagram, Twitter, LinkedIn and many more platforms enable individuals and brands to communicate with each other. So, how do these social media platforms relate to SEO (Search Engine Optimization)?

  1. More Traffic Quality content shared on social media platforms can encourage users to visit your website. This can bring extra traffic to your site and show search engines that your site has valuable and engaging content.
  2. Brand Awareness and Search Volume You can increase your brand awareness by promoting and interacting with your brand on social media. This can increase the likelihood of users searching for your brand or services on search engines, which can result in increased volume of your brand-specific searches.
  3. Social Indicators and Signals Although search engines do not use social media indicators (likes, shares, comments, etc.) as a direct ranking factor, they can provide clues about the quality, credibility and authority of your site.
  4. Rapid Indexing of Content Social media platforms can help new content spread quickly. This can help search engines detect and index your new content more quickly.
  5. Backlinking Opportunities Your content on social media platforms can be cited by other bloggers or website owners. This can build backlinks to your site naturally. Quality backlinks are very valuable for SEO.

Although social media is not a direct SEO tool, it has the potential to strengthen SEO strategies in indirect ways. Producing quality content, sharing it effectively on social media and engaging with users was key to increasing your digital presence and online visibility.

SEO Friendly Content and Its Effects on SEO

Search engines aim to provide users with the most relevant and high-quality information. Therefore, optimizing your content for search engines can help your website rank higher in the rankings. So, what should SEO-friendly content look like and what is its impact on SEO?

  1. Keyword Research The first step in creating SEO-friendly content is to understand what your target audience searches for. Once you have this information, you can shape your content around these keywords. Choosing the right keywords helps your content reach the right audience.
  2. Search engines reward unique and valuable content. Duplicate or low-quality content can not only lower your site’s ranking, but can also cause you to lose the trust of visitors.
  3. The head ings (H1, H2, H3, etc.) in your content offer clues to both users and search engines about what the content is about. Using your keywords in the titles to indicate the focus of the content is good for SEO.
  4. Internal and External Links Links to other relevant pages in your content (internal and external links) show search engines the authority of your site or page. Quality external links can increase your site’s credibility, while internal links can help visitors spend more time on your site.
  5. Mobile Compatibility Today, many users access the internet via mobile devices. Therefore, it is critical for SEO that your content displays properly on mobile devices.
  6. Image Optimization Optimizing the size of the images you add to your content and using ‘alt’ tags can increase page load speed and give search engines information about the content of the image.

SEO-friendly content is valuable not only for search engines but also for users. By providing users with high-quality, relevant and valuable information, you can both improve your site’s search engine ranking and increase visitors’ trust in your site.

Remarketing and its Effects on SEO

Remarketing (or remarketing) is the practice of serving ads specifically targeted to your visitors because they have visited your website before. This can improve your conversion rates by increasing the likelihood of a user returning to your site. But how does remarketing relate to SEO?

  1. Traffic and User Engagement Remarketing ads encourage users to return to your site. More traffic and engagement can help your site be seen as popular and valuable by search engines. However, while this interaction may not have a direct SEO impact, it can contribute to overall site health as users spend more time on your site and make more page visits.
  2. Brand Awareness Remarketing has the advantage of constantly reminding your brand to the target audience. This can lead to increased brand searches. Users can reach your site by searching for your brand directly on search engines. Such brand-specific searches are a positive signal for SEO.
  3. Conversion Rates and User Experience Remarketing can be an incentive for users to complete the conversion. Higher conversion rates and positive user experience send positive signals to search engines that your site is quality and user-friendly.
  4. Integration of SEO and PPC Rem arketing is often associated with PPC (pay-per-click) advertising. An integrated digital marketing approach where your SEO and PPC strategies work together can strengthen your overall online presence.

Conclusion

While remarketing doesn’t directly affect SEO, it can indirectly contribute to your site’s online visibility. By optimizing both organic rankings (SEO) and paid advertising campaigns (PPC and Remarketing), you can maximize the effectiveness of your digital marketing strategy


SEO Tasks and Related Tools List

SEO Tasks
SEO Tasks
SEO TasksAvailable Tool Lists
Website Speed OptimizationNitro Pack, WP Rocket, Photoshop, Tiny png (Web tool)
Keyword researchSEMRush, Ahrefs, Google keyword planner, Keywordtool.io, Google suggestion keywords, Google search bar complementary words
Keyword AnalysisSEMRush, Ahrefs, Keywordtool.io
Keyword TargetingWebsite Control Panel, an SEO plugin, or site code area
Backlink AnalysisSEMRush, Google search console
Basic SEO AnalysisSEMRush, Screaming Frog
User Experience StudiesAdobe tools, canva, envato elements, freepics
Internal SEO AdjustmentsYoast, Rank Math, SEO tools of related content management systems for WordPress sites
RemarketingOne signal Push notification tool, Mailchimp email marketing tool, Facebook Pixel setup and effective use, Google ads and tag manager integration
Connecting ActivitiesSEMRush, Ahrefs
SEO Competitor analysisAhrefs, SEMRush
Google Ads ad managementGoogle ADS
Meta Advertising CampaignsMETA Business Suite
Technical SEO AnalysisA wide range of SEO tools
Re-Strategy DevelopmentGoogle Docs, Google Tables
Email MarketingMailchimp, Excel, Google spreadsheets
SWOT AnalysisGoogle Docs, A wide range of SEO tools
Weekly progress graphsGoogle Search Console, Google analytics, SEMRush and Ahrefs reporting
Monthly SEO reportingAny text editor
4 Month SEO Result reportingAny text editor
Annual SEO reportAny text editor
Annual SEO Planning and ReportingAny text editor
SEO tools
SEO tools

Dear readers of Mimoza Bilişim SEO Blog. Now let’s do the SEO of Mimoza Bilişim website with you. Let’s even spread this work we have started now over a 4-month SEO plan. (Start date February 6, 2023)

Our SEO Plan (Mimoza Bilişim 4 Month SEO Plan and Timing)

Goal: To make progress on the words I have set. (Motivational quote: “He who has two days in a row is at a loss.” (Hadith of Prophet Muhammad) To measure my progress. (Motivational information: You cannot manage what you cannot measure.) With the success I will achieve as a result of my 4-month progress, I will establish my SEO Agencywithin 6 months.

 
 
MissionBeginningEndStatusConclusionEvaluation
Website Speed OptimizationFebruary 06, 2023February 06, 2023StartedCompletedSuccessful
Keyword Analysis and TargetingFebruary 07, 2023February 10, 2023StartedCompletedSuccessful
Basic SEO Analysis and PracticesFebruary 10, 2023February 20, 2023StartedDelayedContinues
Competitor Analysis and PracticesFebruary 20, 2023March 1, 2023DelayedDelayed 
SERP Analysis and PracticesMarch 1, 2023March 10, 2023Delayed  
Technical SEO Analysis and PracticesMarch 10, 2023March 20, 2023 Started  
SWOT Analysis and PracticesMarch 20, 2023March 30, 2023   
Google ADS Ad ManagementAll TimeAll TimeStarted  
Meta Ad ManagementAll TimeAll TimeStarted  
Social Media ManagementAll TimeAll Time   
Content ManagementAll TimeAll TimeStarted  
User Experience ImprovementsAll TimeAll TimeStarted  
Backlink Analysis, Diagnostics and ImprovementsAll TimeAll TimeStarted  
Google Trends trackingAll TimeAll TimeStarted  
Google Update follow-upsPer weekEvery Week   
Email Marketing Campaigns2nd of every month. week2nd of every month. weekStarted  
SMS Marketing Campaigns3rd of every month. Week3rd of every month. Week   
SEO
SEO Plan

Keyword Analysis and Targeting

“Keyword” What is it?

A keyword is a word or phrase that we want our related content to be found when typed into Google and other search engines. For example, for this content, we want to use the word “What is SEO?”. In this section we will learn about keyword analysis and how to target these keywords on your site. First, let’s learn about keyword analysis tools.

Keyword Analysis Tools are

  1. The KeyWordTool.io tool is one of the first keyword analysis tools that comes to mind, but it is not a keyword tool that you will come across immediately. Because this tool, which offers paid use, has very few feemium, that is, semi-free features.
Free Keyword Analysis Tools
  1. Google Keyword Planner (Free)
  2. Google Trends (Free)
  3. Answer the public (Freemium – Free to Use)
Google KeyWord Planner

To do this, I type “Google keyword planner” into Google and create an account with a gmail account or if I have an account, I enter it.

It is just one part of the tool formerly called Google Adwords and now called Google ADS. Here I will first create a research and planning file to create an analysis file for the main keyword of our website with you.

With the Google keyword planner, whose interface is very easy to understand, I’m taking notes on this keyword file.

I have such an inventory for the word SEO Agency.

KeywordMonthly Search Volumes
seo agency3600
seo agency140
professional seo agency210
best seo agency170
corporate seo agency30
agencies providing seo services10
google seo agency20

The word SEO Agency is searched exactly 3600 times a month. And so on with similar words. Along with this, the Google keyword planner gives me some other ideas. For the moment I’m leaving this tool here for a general idea as I’ll go into more detail in another article for keyword analysis.

Google Trends

https://trends.google.com.tr/trends/?geo=TR

Here you can find out how much momentum your brand has gained on a keyword basis.

Answer The Public

https://answerthepublic.com

A semi-free and semi-paid tool that offers free use

Paid Keyword Analysis Tools

As mentioned above, the Keywordtool.io tool, SEMRush, and aHrefs are all great user-friendly tools for this purpose.

Immediately, I share the keyword analysis and targeting study of my own website without boring you with more details.

Mimoza Informatics Keyword Analysis Study

My Target Keywords

SEO

SEO agency

Professional SEO agency

Freelance SEO specialist

Best SEO agency

Germany SEO agency

Learning website traffic

Google SEO agency

SEO content

Professional SEO

SEO advertising agency

On-site SEO

Hosting types

Germany SEO

Professional SEO service

European SEO service

Best SEO expert

New York SEO agency

sms marketing

sms marketing

freelance seo expert

seo freelancer

seo services

seo expert

freelance wordpress expert

ethical seo agency

web design

seo agency to buy

ethical seo

what is a content management system

what are seo types

corporate seo agency

corporate seo work

seo agencies istanbul

Values of my Target Keywords
KeywordSearch VolumeDifficultyCPC
($)
Competition IntensitySearch ResultsSearch Intention
SEO27100670.270.561120000000Commercial
web design22200600.440.5969000000Commercial
SEO agency3600530.570.623670000Commercial
seo services2400450.480.724680000Commercial
seo expert1900250.390.273440000Commercial
Professional SEO agency260250.620.252890000Informational
seo agencies istanbul210240.550.612800000Commercial
On-site SEO170130.200.302490000Informational
what is a content management system170280.000.048620000Informational
Best SEO agency140300.610.411720000Informational
Freelance SEO specialist14050.320.14168000Informational, Transactional
seo freelancer140480.300.2329100000Commercial
Best SEO expert90440.310.262220000Informational
Shareless hosting90100.270.7921100Informational
Professional SEO90320.350.215000000Informational, Navigational
Hosting types70190.190.384000000Informational
Germany SEO agency50801.050.80601000Informational
corporate seo work30 0.000.05  
SEO content20 0.580.48  
Learning website traffic20 0.090.21  
sms marketing20 0.320.55  
Germany SEO10 01.090.58  
Google SEO agency10 0.860.28  
Hosting types10 0.120.51  
Professional SEO service10 0.730.45  
freelance wordpress expert10 0.000.20  
corporate seo agency10 0.620.26  
what are seo types10 0.000.14  
SEO advertising agency 37  1410000Commercial
freelance seo expert0 0.000.00  

So if I get organic ranking first in the search engines for these words;

  1. I get free traffic to my website.
  2. In my Google ADS ad campaign, my ad cost is low because my website is optimized (for smart campaign type)
  3. Again, in my Google ADS advertising campaign, I will not only have paid clicks, but also organic and free clicks, so my advertising cost will be low.

Well Then Let’s Talk About Keyword Targeting

Well, let’s see if our website has already ranked in these keywords. I will use the SEMRush application for this. I will overhaul my content at regular intervals and at the same time I will try to achieve my goal by entering regular content.

In addition, with tools such as SERP Robot and R10 rank finder, I can learn on which pages I will target the keywords I target as a result of my keyword analysis.

Basic SEO Analysis

We will do basic SEO analysis with 2 paid tools. These tools are the Screaming Frog software (which works as a desktop application) and the SEMrush application. SEMRush works through a web browser.

Now I analyze my website Mimoza Bilisim with Screaming Frog and SEMRush and take my notes. You can find a lot of videos on YouTube about how to do SEO analysis with Screaming Frog. Without shooting a separate video for this, I immediately share with you my SEO analysis results for my website Mimoza Bilişim. You can find close explanations on our SEO Vlog page.

Screaming Frog SEO AnalysisSEMRush SEO Analyzer
No response errors
There are 300 redirections
400 errors
Page titles over 60 characters
30 There are sub-character page headings
Page headers over 561 pixels
Page headers under 200 pixels
I have missing meta definitions
There are missing h1s
There are missing h2s
I have content that is difficult to read
I have content that is very difficult to read
I have over 200 kb images
3 broken internal connections
There is 1 4xx error
There is 1 incorrect page in the sitemap
41 pages have a think text-to-html ratio
15 pages have a low word rate
11 external connection no follow tags
9 pages have no meta description
6 pages missing h1
1 link from https pages redirects to http.
1 page with very high total size of JS and CSS
59 page orphans
3 URLs have permanent redirection
2 subdomains do not support hsts
1 page has more than 1 h1 tag
1 page cannot be scanned
1 page has a single inbound internal link.

Now let’s dwell on the SEO mistakes we found with you and all possible SEO mistakes.

What are SEO Mistakes? What are the Solutions?

(You can use video resources such as Youtube etc. for finding and correcting error information, which we will mostly list here).

Response Codes

URL response codes are HTTP status codes that a web server sends to a client (usually a web browser). These codes indicate whether the client’s request succeeded or failed, and if so, why. Here are some basic URL response codes and their Turkish explanations:

  1. 1xx (Information): Request received and in progress.
    • 100 Continue: The client can continue sending the rest of the request.
    • 101 Switching Protocols: The server accepted the protocol change requested by the client.
  2. 2xx (Successful): Request successfully received, understood and accepted.
    • 200 OK: The request was successful, and the requested information was returned.
    • 201 Created: The request was successful and the server created a new resource.
    • 204 No Content: Request successful but no content to return.
  3. 3xx (Redirect): The request should be forwarded to another address for further processing.
    • 301 Moved Permanently: The requested page has been permanently moved to a new address.
    • 302 Found: The requested page is temporarily located at a new address.
    • 304 Not Modified: The page in the client’s cache was not resubmitted because it was identical to the current version on the server.
  4. 4xx (Client Error): There is an error in the request.
    • 400 Bad Request: The request was incorrect or misunderstood.
    • 401 Unauthorized: The request requires authentication.
    • 403 Forbidden: The client’s request was rejected by the server.
    • 404 Not Found: The requested page or resource was not found.
    • 410 Gone: The requested resource was previously located here but has now been permanently removed and has no new address. This means that the page or resource is no longer used and inaccessible. This response is used especially when the resource is not expected to return and is more precise than 404 Not Found.
    • 429 Too Many Requests: The number of requests made by the client is too high.
  5. 5xx (Server Error): The server could not fulfill the request.
    • 500 Internal Server Error: An unexpected error occurred on the server side.
    • 502 Bad Gateway: The server received an incorrect response from another server to fulfill the request.
    • 503 Service Unavailable

SEO Friendly URL Errors and Solutions

First of all, SEO-friendly URLs (extensions) should be short and free of some errors. An SEO-friendly URL extension page should be the same as the content of the post, in the shortest form possible. For example, the extension of the What is SEO page should be www.siteismi.com/seo-nedir/.

Now let’s list what should not be an SEO friendly URL.

  • You should not use Turkish characters in the URL.
  • URL should use a middle line, not underscore, between words
  • URL should not use capital characters
  • Do not use consecutive slashes (/) in the URL
  • URL should not use spaces
  • URLs should not exceed a maximum of 115 characters

Website Page Title Adjustments

The page title is different from the title on the front of the site in SEO technical language. This heading is located in the code section of the site. Maybe we can say that Google first extracts what our site is about from here.

What is SEO?
What is SEO? subject page title image

In the image above, the section between the tags is the Page title. We should not confuse the page title with h1, the title tag. Or with h2 and h3. h1, h2, h3 and h6 are the headings on the front of our page.

We can edit the page title with the SEO plugin in content management systems (WordPress etc.). On sites that do not have an administration panel or a ready-made content management system, editing is done from the code section. Code sections are accessed from the file manager.

Below is the page title of our WordPress website created with Yoast SEO plugin. META values are available.

What is SEO?
What is SEO?

A page title should be no more than 55 characters and no less than 30 characters. Because otherwise, it is not taken into consideration and not read because it will not appear in search engine search results on mobile devices.

As you can examine through Screaming frog SEO software:

  • Page titles should be for each page
  • Use a different page title that is independent from other pages
  • Although it is based on 60 characters, it should not exceed 55 characters since mobile devices are now in question.
  • No more than 561 pixels wide and no less than 200 pixels wide
  • It must be different from the title used in the site’s h1, ie self-face h1 title tag
What is SEO?

SEO

Meta Description and Correct Usage

SEO
What is SEO?

A meta description is a short description text that appears on the search engine results page of a web page. It is displayed immediately after the title of a web page on the search engine results page (SERP) and provides a brief summary of the content of the web page.

Meta descriptions help search engines index web pages correctly and are designed to attract potential visitors. Meta descriptions should include the content of the web pages, target keywords and a unique description.

The meta description tag is shown as follows:

<meta name="description" content="Write the description text of the web page here">

The length of the meta description is limited by the number of characters displayed by the search engine and is usually between 150-160 characters. A maximum of 130 characters are visible on mobile. Therefore, it should be written around 130 characters. A good meta description summarizes the content of the web page, includes keywords and encourages visitors to click and visit the web page.

Meta description has no effect on SEO, but it is known to increase the click-through rate. So it indirectly has a positive effect on SEO.

Competitor Analysis

SEO
SEO

SEO competitor analysis can help your website perform better in search engines by analyzing your competitors. Here are the steps you can follow to do SEO competitor analysis:

  1. Identifying your competitors: The first step is to identify your competitors. You can analyze sites that rank for keywords similar to yours in search engines.
  2. Keyword analysis: Keywords play an important role in SEO. Identify the keywords your competitors are using and examine their search volumes and difficulty levels.
  3. Content analysis of competitor sites: Analyze the content of competitor sites. Identify what topics they write about, what keywords they use and how long their articles are.
  4. Site speed analysis: Site speed is an important factor for SEO. Analyze the site speed of competitor sites and determine what you can do to improve.
  5. Backlink analysis: Backlinks are one of the factors considered important by search engines. Examine the backlink profile of competitor sites and identify link building strategies for yourself.
  6. Social media analysis: Social media is also an important factor for SEO. Review your competitors’ social media accounts and analyze how they are used.
  7. SEO report: Create an SEO report after the competitor analysis. In this report, present all the data you have analyzed your competitors and identify opportunities for improvement for your website.

Competitor Analysis with Ahrefs

Ahrefs is an SEO tool and is very useful for competitor analysis. Here are the steps you can follow to do competitor analysis with Ahrefs:

  1. Log in to the Ahrefs interface and open the keyword research tool.
  2. In the keyword research tool, enter your keyword or keyword phrase. Then, click on the “Search Traffic” section.
  3. Ahrefs will show you the SERP (Search Engine Results Page) ranking sites for your keyword. These sites are your competitors.
  4. Select the top 5-10 ranking sites and analyze all their backlinks using the “Site Crawl” tool in Ahrefs.
  5. During backlink analysis, examine the backlink profiles of competitor sites, what kind of links they receive, from which pages, and which keywords they target.
  6. You can also use the “Site Content” tool in Ahrefs to analyze the content strategies of competitor sites. This tool shows which keywords competitor sites are producing content for and what topics they are writing about.
  7. Analyze the organic traffic sources of competitor sites using the “Organic Traffic” tool in Ahrefs. This tool shows which keywords competitor sites are getting traffic from, which pages are more popular and from which search engines.
  8. As a result of all this analysis, you can determine which keywords your competitors are ranking for, which backlinks they have and which content strategies they use.

By doing competitor analysis with Ahrefs, you can understand the SEO strategies and performance of your competitors and determine strategies to put your own website in a better position.

Technical SEO analysis

SEO
Technical SEO analysis

Technical SEO analysis is an analysis to understand how your website is crawled and indexed by search engines. Here are the steps you can follow to perform technical SEO analysis:

  1. Sitemap A sitemap is a file that shows the hierarchical structure of the pages on your website. A sitemap helps search engines crawl your website better. Create your sitemap and submit it to search engines.
  2. Robots.txt: Robots.txt is a file that determines which pages can and cannot be crawled when search engines crawl your website. Create your robots.txt file and make the necessary adjustments.
  3. Speed optimization: The speed of your website is important for SEO. Slow loading sites are listed in low rankings by search engines. Test your website speed and perform speed optimization if necessary.
  4. Mobile compatibility: Making your website mobile-friendly is important for SEO. Mobile-friendly sites are listed first in searches made on mobile devices. Check if your website is mobile-friendly and optimize for mobile compatibility if necessary.
  5. URL structure: The URL structure of your website is important for understanding the subject of the page when it is crawled by search engines. Optimize your URLs and include keywords in your URLs.
  6. Canonical URL: Canonical URL is used to prevent multiple URLs from pointing to the same page. If you have multiple URLs, specify Canonical URLs and let search engines index the correct URL.
  7. Correct HTTP status codes: HTTP status codes for pages on your website are important for search engines. Use the correct HTTP status codes and correct them as needed.
  8. SSL certificate: An SSL certificate is important for the security of your website and is recommended by search engines. Use an SSL certificate and switch your website to HTTPS protocol.
  9. Analytics Use a web analytics tool to monitor the performance of your website. Track your website’s traffic sources, visitor behavior and other performance indicators using Google Analytics or another web analytics tool.

Another important component of technical SEO analysis is the correct configuration of your website’s HTML, CSS and JavaScript codes. The following steps can help you configure your website’s codes correctly:

  1. Title and meta description tags: The title tag defines the title of the web page and the meta description tag summarizes the content of the web page. Make sure the title and meta description tags are configured correctly.
  2. Title tags: Heading tags define the titles of different sections of the web page. Use a single H1 heading tag on your webpage and use other heading tags like H2, H3, H4 for subheadings.
  3. Code quality: If your HTML, CSS and JavaScript code is structured correctly, it will help you to be recognized by search engines as a website that is easier to understand. Remove unnecessary code blocks and simplify code to improve code quality.
  4. Responsive design: Your website should be compatible with different screen sizes and devices. Ensure that your website displays correctly on different devices by using responsive design.
  5. Internal links Internal links describe the connections between web pages and help search engines crawl your website better. Structure internal links correctly and include keywords in your links.
  6. Page speed optimization: The speed of your website is evaluated by search engines and slow sites are listed in lower rankings. Remove unnecessary code and files, optimize images and use acceleration technologies such as CDN to improve your page speed.

By performing technical SEO analysis, you can make the necessary arrangements for your website to be better crawled and indexed by search engines. These edits can help your website rank better and get more organic traffic.

SWOT analysis

SWOT analysis is a method used to identify the strengths, weaknesses, opportunities and threats of a business or project. You can follow the steps below to prepare a SWOT analysis for your business or project:

  1. Strengths: Identify the strengths of your business or project. These aspects can include the things your business or project does better than others or its advantages. For example, your business produces high-quality products or the experience and expertise of your project team.
  2. Weaknesses: Identify the weaknesses of your business or project. These aspects can include things that your business or project does less well than others, or disadvantages. For example, your business has a weak marketing strategy or your project team lacks experience in a particular area.
  3. Opportunities: Identify the opportunities for your business or project. These opportunities may arise from surrounding conditions or gaps in the market for the development or expansion of your business or project. For example, when a new market is discovered or a new technology becomes available.
  4. Threats: Identify the threats to your business or project. These threats can come from external factors that can hinder the success of your business or project. For example, economic recession, increased competition or technological changes.
  5. Analysis: Gather and analyze the strengths, weaknesses, opportunities and threats you have identified. Use your strengths to seize opportunities and try to improve your weaknesses. Identify threats and develop defense strategies against them.
  6. Highlight Important Issues: Highlight the most important issues in your SWOT analysis and identify strategies to address them. These strategies can be used to improve your business or project and increase its success.

The final step of the SWOT analysis is to present your findings in a report. This report should be a document covering the results of your SWOT analysis and your strategies. You can include the following components in your report:

  1. Business or project summary: Write a summary describing the topic and purpose of your analysis. This summary serves as an introduction for those who will read the rest of the report.
  2. Strengths: Indicate the strengths of your business or project. In this section, you can explain how your business or project is different from competitors.
  3. Weaknesses: Indicate the weaknesses of your business or project. In this section you can explain what steps need to be taken to develop your business or project.
  4. Opportunities: Indicate the opportunities of your business or project. In this section, you can describe what can be done to grow or improve your business or project.
  5. Threats Indicate the threats to your business or project. In this section, you can describe what you can do to help your business or project develop defense strategies.
  6. Strategies Using the results from your SWOT analysis, identify strategies for the development of your business or project. Explain these strategies with specific objectives and timelines.
  7. Conclusion: Summarize your SWOT analysis and explain why the strategies you identified are important for the success of your business or project.

SWOT analysis is an important step for the development and success of your business or project. By reporting the results of your analysis and the strategies you have identified, you can help your business or project have a better future.

SWOT Analysis for SEO

SEO SWOT analysis is a SWOT analysis used to determine a website’s search engine optimization strategies. This analysis helps you optimize your SEO strategies by identifying your website’s strengths, weaknesses, opportunities and threats.

Here are the steps you can follow when doing SEO SWOT analysis:

  1. Strengths: Identify the strengths of your website. These aspects can include features that provide advantages to increase your website’s search engine rankings. For example, high quality content, fast loading time, mobile-friendly design, proper URL structure.
  2. Weaknesses: Identify the weaknesses of your website. These aspects may include features that lower your website’s search engine rankings. For example, low quality content, slow loading time, poor URL structure.
  3. Opportunities: Identify opportunities for your website. These opportunities may include features that you can use to increase your website’s search engine rankings or expand your audience. For example, using social media, targeting trending keywords, using videos.
  4. Threats: Identify threats to your website. These threats can include external factors that can lower your website’s search engine rankings. For example, changing algorithms, high competition, negative SEO attacks.
  5. Analysis: Gather and analyze the strengths, weaknesses, opportunities and threats you have identified. Use your strengths to seize opportunities and try to improve your weaknesses. Identify threats and develop defense strategies against them.
  6. Highlight Important Issues: Highlight the most important issues in your SWOT analysis and identify SEO strategies to address them. These strategies can be used to increase your website’s search engine rankings.

By doing SEO SWOT analysis, you can identify the strengths, weaknesses, opportunities and threats of your website. Using the results of this analysis, you can determine the appropriate SEO strategies to increase your website’s search engine rankings.

Based on the results of the SWOT analysis, you need to implement the SEO strategies you have determined for your website. The following steps can help you determine your SEO strategies:

  1. Keywords Conduct keyword research and identify the keywords your target audience uses when they search for your website. You can increase your search engine rankings by using keywords in the right places within your website.
  2. Content: Content is crucial to the SEO success of your website. Take care to produce up-to-date, original and high-quality content. By incorporating your keyword strategy into your content, you can ensure that you are better detected by search engines.
  3. Technical SEO: The technical structure of your website is important for it to be easily crawled and understood by search engines. By doing technical SEO work, you can increase the speed of your website, optimize the URL structure and provide features that are important to search engines, such as XML sitemap.
  4. Link Building: Your website’s page authority is determined by factors such as the number and quality of backlinks. By getting backlinks from other websites, you can increase your page authority and your website’s search engine rankings. However, it is important that you avoid poor quality backlinks and get organic links.
  5. Social Media: Social media is an important channel to increase your website’s organic traffic. By establishing a presence on social media platforms where your target audience is concentrated, you can increase your number of followers and drive more organic traffic to your website.

By following these steps, you can implement search engine optimization strategies for your website. By regularly tracking your SEO performance, you can continue to improve your strategies.

Backlink Analysis

Backlink Analysis and How to Do It in SEMRush?

Backlink analysis is the process of examining the backlinks a website receives from other websites. This analysis is critical for assessing the quality and diversity of these links and the potential performance of a website in search engines. So, how is this done using a tool like SEMRush?

  1. Starting Backlink Analysis in SEMRush To perform backlink analysis in SEMRush, you must first log in to your account. Then go to the “Backlink Analytics” section on the homepage. Here you can enter the URL of the website you want to analyze.
  2. Reviewing the Overall Backlink Profile The results provide an overview of your site’s overall backlink profile. You can see the total number of backlinks, the number of different domains backlinking, organic traffic estimates and more.
  3. Analyzing Link Types and Qualities SEMRush identifies link types by separating backlinks to your site into “follow” and “nofollow”. You can also examine which countries the links come from, the total traffic of the linking sites and the anchor text usage of the links.
  4. Detecting Potentially Harmful Links SEMRush can help you detect potentially harmful links to your site. This is especially critical to avoid manual or algorithmic penalties. Once you have detected harmful links, you can disavow them using Google’s Disavow Tool.
  5. Competitor Analysis SEMRush also allows you to examine the backlink profiles of competitor sites. By finding out which sites your competitors are linking to, the authority of these sites and much more, you can shape your own link building strategy accordingly.

Backlink analysis in SEMRush allows you to evaluate your site’s backlink profile in detail. This information is vital to strengthen your SEO strategy and protect your site from potential penalties.

Site Acceleration Practices

Site Acceleration Practices: Recommended Plugins for WordPress and General Tips

The speed of your website is a critical factor for user experience and SEO. Especially on mobile devices, a fast-loading site keeps users on your site for longer. Here are some prominent acceleration plugins and general practices for WordPress:

  1. WP Rocket
    • Features: WP Rocket is a premium caching plugin with a user-friendly interface. It has features such as page caching, cache cleaning, database optimization and CDN (Content Delivery Network) integration.
    • Usage: After activating the plugin, page caching is automatically enabled. You can then set other features according to your requirements.
  2. NitroPack
    • Features: NitroPack includes automatic image optimization, delayed loading, caching and other acceleration features.
    • Usage: After installing the plugin, you must register on the platform and get your API key. With this key you can activate the plugin and optimize the settings.
  3. LiteSpeed Cache
    • Features: LiteSpeed Cache is a caching plugin designed for LiteSpeed servers. Apart from caching, it speeds up your site with image optimization, CSS/JS optimization and other features.
    • Usage: After activating the plugin, the automatic caching features come into play. If you have LiteSpeed on the server side, you can get the best results with this plugin.

General Practices

  1. Image Optimization: Images are one of the biggest factors affecting your website load time. You can increase the speed of your site by using tools and plugins to compress images.
  2. Removing Unnecessary Plugins: Removing plugins you don’t use can help WordPress run faster.
  3. Keeping Up with Updates: Update your WordPress, themes and plugins regularly. This allows you to get security and performance improvements.
  4. CDN Usage: Content Delivery Networks provide faster access to users by distributing your site’s content globally.
  5. Database Optimization: Over time, the WordPress database fills up with unnecessary data. By regularly optimizing your database, you can increase the speed of your site.

Site Acceleration Practices: Tips for Non-WordPress Sites

Optimizing your website’s performance can improve user experience and your search engine rankings. If you’re using a platform other than WordPress, here’s how to improve your site speed:

  1. Image Optimization:
    • Why It Matters: Images can greatly affect page load time.
    • What to do: You can use tools (e.g. TinyPNG, ImageOptim) to compress your images. You may also want to consider switching to modern image formats (such as WebP).
  2. Using the Browser Cache:
    • Why It Matters: Browser caching allows static files from sites that users visit frequently to be stored in the browser.
    • What to do: Enable browser caching using your .htaccess file.
  3. CDN (Content Delivery Network) Usage:
    • Why It Matters: CDNs provide faster access to users by distributing your website content globally.
    • What to do: Check out popular CDN providers such as Cloudflare, Akamai and Fastly.
  4. Minification:
    • Why It Matters: Reduces file sizes by removing unnecessary characters from your CSS, JavaScript and HTML files.
    • What to do: You can compress your code using minify tools (e.g. Minify, UglifyJS).
  5. Database Optimization:
    • Why It Matters: Database queries can affect the load time of your website.
    • What to Do: Optimize your database queries, remove unnecessary tables and clean your database regularly.
  6. Lazy Loading:
    • Why It Matters: Delayed loading ensures that only the content the user sees on their screen is loaded.
    • What to do: You can add this feature to your site using lazy loading scripts.
  7. Optimizing Server Response Time:
    • Why It Matters: The server’s response time directly affects the load time of your site.
    • What to do: Evaluate your hosting provider and consider switching to a better plan or provider if necessary.

These practices can be applied to improve the speed of sites on platforms other than WordPress. However, depending on the platform used and hosting configuration, the way some steps are implemented may vary.

In-site Linking

In-site Linking: Causes, Importance and Best Practices

In-site linking refers to linking from one page to another on a website. This allows visitors and search engines to easily navigate your site. Here are some important reasons for on-site linking and some information on how it should be implemented:

The Importance of In-Site Linking:

  1. Improves User Experience: In-site linking gives users the opportunity to discover relevant and valuable content, so they stay on your site longer.
  2. Improves Search Engine Optimization (SEO): Links help search engines understand the structure of your site. This can help your site index and rank better.
  3. Distributes Page Authority: High authority pages on a website can transfer that authority to other pages through on-site linking, so that the entire site benefits.

Best Practices for In-Site Linking:

  1. Use Natural and Meaningful Links: Integrate your links into the natural flow of the text. Avoid links that will confuse or mislead the user.
  2. Use meaningful anchor text: Make sure that the word or phrase you link to (anchor text) is relevant to the topic of the target page. Avoid generic anchor text such as “click here”.
  3. Link Deeply: It’s often more effective to link to content deep within your site, rather than to the homepage or top-level pages.
  4. Check for Broken Links: Over time, the URLs of some of your pages may change or pages may be removed. Therefore, regularly check for broken links and make the necessary corrections.
  5. Don’t Overdo It: Using an excessive amount of on-site links on a page can confuse users and be perceived as spam. Use your links in a meaningful and measured way.
  6. Use a Content Map: A sitemap lists all the pages of your site and helps search engines index your site easily.

On-site linking is an integral part of digital marketing and SEO strategy. By correctly and effectively building links between the content on your website, you can both provide a valuable experience for users and improve your search engine performance.

Link Building

In-site Linking: Causes, Importance and Best Practices

In-site linking refers to linking from one page to another on a website. This allows visitors and search engines to easily navigate your site. Here are some important reasons for on-site linking and some information on how it should be implemented:

The Importance of In-Site Linking:

  1. Improves User Experience: In-site linking gives users the opportunity to discover relevant and valuable content, so they stay on your site longer.
  2. Improves Search Engine Optimization (SEO): Links help search engines understand the structure of your site. This can help your site index and rank better.
  3. Distributes Page Authority: High authority pages on a website can transfer that authority to other pages through on-site linking, so that the entire site benefits.

Best Practices for In-Site Linking:

  1. Use Natural and Meaningful Links: Integrate your links into the natural flow of the text. Avoid links that will confuse or mislead the user.
  2. Use meaningful anchor text: Make sure that the word or phrase you link to (anchor text) is relevant to the topic of the target page. Avoid generic anchor text such as “click here”.
  3. Link Deeply: It’s often more effective to link to content deep within your site, rather than to the homepage or top-level pages.
  4. Check for Broken Links: Over time, the URLs of some of your pages may change or pages may be removed. Therefore, regularly check for broken links and make the necessary corrections.
  5. Don’t Overdo It: Using an excessive amount of on-site links on a page can confuse users and be perceived as spam. Use your links in a meaningful and measured way.
  6. Use a Content Map: A sitemap lists all the pages of your site and helps search engines index your site easily.

On-site linking is an integral part of digital marketing and SEO strategy. By correctly and effectively building links between the content on your website, you can both provide a valuable experience for users and improve your search engine performance.

Basic Code Knowledge for SEO

In SEO (Search Engine Optimization) applications, basic knowledge of code allows your website to be crawled and indexed more efficiently by search engines. Here are the basic code concepts you need to know in terms of SEO:

  1. HTML Headers (H1-H6)
    • Heading tags divide the content of a page into sections and indicate hierarchical structure.
    • The H1 tag is usually used for the main title of the page and should only be used once on a page.
  2. Meta Tags
    • meta title and meta description tags specify how a page is displayed in search results. Well-optimized meta tags can increase your click-through rate (CTR).
  3. Schema Markup
    • Schema is a piece of code that clearly tells search engines what your content is about.
    • For example, if you are writing a product review, you can use Schema to specify the star rating, price and availability of the product.
  4. Robots.txt File
    • This file specifies how search engines should crawl and index your site.
    • You can use this file to exclude special or sensitive pages from indexing.
  5. Canonical Tags
    • When you create multiple pages with similar content, the canonical tag indicates which page should be considered the “master” version.
  6. Hreflang Tags
    • Multilingual or multi-regional sites use the hreflang tag to present content in the correct language or region.
  7. Mobile Compatibility
    • The viewport meta tag is used to display your site correctly on mobile devices.
  8. Lazy Loading
    • To make the page load faster, it ensures that only images in the visible part of the screen are loaded.
  9. Alt Tags
    • For images, the alt tag indicates what the image is about and helps search engines understand the content of that image.

This basic code knowledge is essential to optimize your website for SEO. It is very important that you understand these codes well and use them correctly before making changes to your website. If you don’t know enough about code, you should seek help from an expert.

Types of SEO

There are the terms “White hat SEO”, “Gray hat SEO” and “Black hat SEO”. You have probably guessed the impression that colors make on us. White-hat SEO is the process of promoting a service, product, etc. to find the full meaning of the word. For a white hat SEO, for example, an A quality product is only an A quality product. If an A quality product is ranked 1st in search engines. if it needs to be ranked 1. is next in line.

In other cases, unnecessary backlinks (spam backlinks), etc. The methods are SEO done with programs that spread unnecessary links to a website in ways that are unnecessary for a website. In this type of SEO, a product of C quality is tried to be shown as A quality. With user feedback and algorithm changes by search engines, this type of SEO provides a bad experience for the user. This is work for search engines only. The interests of the site visitor are not taken into account at all. The gray hat SEO is a combination of the two. We are in favor of white hat SEO.

 

Most of this article was written with ChatGPT (4.0) OpenAI Artificial Intelligence software.

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